You are referring to timid and outdated numbers, while questioning the business wisdom that bases investment on the Total Cost of something. The old numbers are timid because they did not, as you are not. The new UN reports released over the last two months are updated to reflect the reality of the total cost to the environment of eating animal flesh — and the results are dire and shocking. This chart puts the total cost of meat into focus and the number is not 18%, but 58% of all global warming chemicals released, and that’s no fart. This chart says it’s all: